Kubota announced on Tuesday that it has appointed a new president and CEO. Haruyuki “Harry” Yoshida will take on the new roles as of Jan. 1, 2019.
Current president and CEO Masato Yoshikawa is remaining with the company, advancing to director and senior managing executive officer, GM of planning and control headquarters, and GM of global IT management. Yoshikawa will be based in Osaka.
Yoshida has been with Kubota for 37 years. He is currently the managing executive officer, GM of farm and industrial machinery domain, strategy and operations headquarters in Osaka.
“I’m eager and proud to continue the tremendous momentum Kubota has experienced over the last several years under Mr. Yoshikawa’s leadership, and look forward to leading the company through the next phase of development and growth in the U.S.,” Yoshida said in a statement.
Kubota purchased 200 acres in Kansas in June to construct a new distribution center, as well as 300 acres near Dallas for a testing and training center.
[Related: Kubota expands with two land purchases]
“We are committed to diversifying our product lines and expanding our infrastructure to better meet the needs of our customers and dealers,” Yoshida added. “I am confident we will continue to further strengthen the Kubota brand in the U.S. marketplace and throughout North America in the process.”